I had initially thought the same thing but, in truth, his repackaging went a bit deeper — in my perspective anyway. On the one hand, we need these sorts of reconceptualizations as they help contextualize a very difficult idea in a different light. He’s not doing anything different than what the likes of Neil Degrasse or Brian Greene do — providing his own spin on this enigmatic conversation.

In the grand scheme of it, my way of looking at it is that we’re all one organism trying to understand itself. Any effort to do that, to create channels of information - whether that information consists of the curiosity of cats or COVID survival guides — should be applauded.

Likewise, it should be criticized — not because it can be considered as a ‘repackaging’, but criticized because of its argument or its merit.

I do see ostensible need for knee-jerk reaction to the potential for profiting off of a well-established idea, but as someone who has actually talked to this guy, I can attest to the years of genuine hard work he poured into the development of his theory so, to me anyway, it’s worth floating out into the cyber-ethers to attract potential new pools of thinkers who wouldn’t otherwise be interested/able to grasp this idea from the general perspective.